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Research & Development

Research & Development

ITO EN's R&D—At the Forefront of Tea Research

ITO EN was founded in 1966 as a tea specialist. While working to preserve Japan's tea culture and promote the development of the Japanese tea industry, ITO EN's basic philosophy is to enable consumers to enjoy natural, delicious products, anywhere, anytime. To realize this goal, ITO EN strives for the highest possible quality together with groundbreaking innovation. Our achievements include the world's first ready-to-drink canned green tea product and the development of green tea beverage products sold in PET bottles. We will continue our steady pursuit of such leading-edge R&D, thereby reinforcing our position as a world leader in the green tea market.